Klaxon Magazine

The first modernist magazine in Brazil, Klaxon was designed between 1922 and 1923, and began to circulate again 90 years later when the ICCo in partnership with Cosac Naify launched their facsimile version. Modernists such as Mário de Andrade, Oswald de Andrade, Guilherme de Almeida and Sergio Buarque de Holanda were some of the colaborators of the “modern art monthly,” which was illustrated by various artists such as: Brecheret and Di Cavalcanti.

Besides the nine editions, the box also features an additional publication of the magazine, designed by the artists Marilá Dardot and Fabio Morais. Complying with one of the most important missions of the ICCo – the recovery of memory – the Klaxon ceases to be restricted only to collectors and begins circulating among a new generation.

Klaxon aimed to spread the modernist movement and this was the first action after the Modern Art Week of 1922, in which the group of artists – above all poets, writers, visual artists and musicians – had intended to print a national identity to the Brazilian artistic production and promote a break with the traditional European Schools.